Privacy policy.
Information Sharing
We DO NOT sell, rent, or trade your personal information to third parties for marketing purposes.
We Share Information Only With:
Squarespace: We share analytics information with Squarespace, our website hosting and analytics provider, to learn about site traffic and activity
Payment Processors: Squarespace Payments (our primary payment solution) or other secure payment processors for transaction processing
Shipping Partners: Delivery companies for order fulfilment
Printing Partners: Printing companies for order fulfilment
Email Service Providers: For sending order confirmations and marketing emails (only with your consent)
Third-Party Services: Any additional services you connect to your account (such as Google Analytics)
Legal Requirements: When required by law or to protect our business rights
Effective Date: 19 August 2025
Last Updated: 19 August 2025
Our Commitment to Your Privacy
At Tales of Wanderlust ("ToW", "we", "us", or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website and purchase our photography prints.
We are based in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Data (Use and Access) Act 2025.
Data Controller Information
Data Controller: Tales of Wanderlust
Website: talesofwanderlust.co.uk
Information We Collect
Information You Provide Directly
Contact Details: Name, email address, phone number
Order Information: Billing and shipping addresses, purchase history
Account Information: Username, password (encrypted), preferences
Communications: Messages sent through contact forms, email correspondence
Marketing Preferences: Your consent for marketing communications and newsletter subscriptions
Information Collected Automatically by Our Website
This website collects personal data to power our site analytics, including:
Information about your browser, network, and device
Web pages you visited prior to coming to this website
Pages visited on our site, time spent browsing
Referring websites and search terms used to find us
Cookies and Tracking Technologies
This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app.
Squarespace places two kinds of cookies on visitors' browsers:
Necessary cookies so visitors can navigate and use key features on your site
Non-essential, or analytics and performance cookies that collect information on your site's performance and visitors' behavior
For detailed information about cookies used on this site, visit our Cookie Policy.
Legal Basis for Processing
We process your personal data under the following legal bases:
Contract Performance: To fulfill orders and provide services you've requested
Legitimate Interests: For business operations, fraud prevention, and improving our services
Consent: For marketing communications and non-essential cookies
Legal Obligations: To comply with tax, accounting, and other legal requirements
How We Use Your Information
Order Fulfillment and Customer Service
Process and fulfill your photography print orders
Send order confirmations and shipping notifications via email
Handle returns, exchanges, and customer service inquiries
Maintain order history for your account
Marketing and Communication (with your consent)
Send promotional emails about new photography collections
Notify you about sales, special offers, and new print releases
Provide personalised recommendations based on your purchase history
Send our newsletter (you can unsubscribe at any time)
Business Operations (Legitimate Interests)
Analyse website traffic to enhance user experience
Optimise our print catalog and website functionality
Ensure website security and prevent fraud
Comply with legal and regulatory requirements
Improve our products and services
Information Sharing
We DO NOT sell, rent, or trade your personal information to third parties for marketing purposes.
We Share Information Only With:
Third-Party Services
We may use third-party services through connected accounts, product integrations, or code-based modifications. These services may have their own terms of service, privacy policies, and practices which are different from ours. Common third-party services include:
Google Analytics (if enabled)
Social media integrations
Email marketing platforms (if connected)
Printing, shipping and fulfilment services
It's important to review the policies of all services connected to our website to understand how they handle your data.
Data Security
Protection Measures
SSL encryption for all data transmission
Secure payment processing through PCI-compliant providers
Regular security audits and updates
Limited access to personal data on a need-to-know basis
Secure data storage with reputable hosting providers
Payment Security
We do not store complete credit card information on our servers
All payment data is processed through encrypted, secure payment gateways
We comply with industry-standard security protocols
Your Rights Under UK GDPR
You have the following rights regarding your personal data:
Right to be Informed
You have the right to know how we collect and use your personal data (this privacy policy provides this information).
Right of Access
You can request a copy of the personal data we hold about you, free of charge.
Right to Rectification
You can ask us to correct any inaccurate or incomplete personal data.
Right to Erasure ("Right to be Forgotten")
You can request deletion of your personal data in certain circumstances.
Right to Restrict Processing
You can ask us to limit how we use your personal data in certain situations.
Right to Data Portability
You can request your data in a structured, commonly used format to transfer to another service.
Right to Object
You can object to processing based on legitimate interests or for direct marketing.
Rights Related to Automated Decision Making
You have rights regarding any automated decision-making that significantly affects you.
How to Exercise Your Rights:
Contact Form: Use our contact page on the website at talesofwanderlust.co.uk/contact
We aim to respond to all requests within one month. If your request is complex, we may extend this by up to two months and will inform you of any delay.
Data Retention
Order Information: Retained for 7 years to comply with UK tax and accounting requirements
Account Data: Kept until you request deletion or close your account
Marketing Data: Removed immediately upon unsubscribe request
Website Analytics: Anonymised after 26 months
Customer Service Records: Retained for 3 years to improve our service quality
International Transfers
Squarespace is committed to treating personal data received from the EEA, the UK, Switzerland, and elsewhere around the world in a secure and privacy-first way. Squarespace processes personal data in a way that meets the European Commission and UK Standard Contractual Clauses.
Squarespace uses the European Commission Standard Contractual Clauses (also known as Model Contractual Clauses) and the UK's International Data Transfer Addendum (UK Addendum) as the legal basis for transferring personal data to third countries, including the United States.
If we use additional third-party services that involve international data transfers, we ensure appropriate safeguards are in place.
Complaints and Regulatory Contact
If you have concerns about how we handle your personal data, please contact us first using the details above. We have procedures in place to investigate and respond to complaints.
If you're not satisfied with our response, you can complain to the UK's data protection authority:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Children's Privacy
Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.
Third-Party Links
Our website may contain links to photography communities, social media, or partner sites. This Privacy Policy does not apply to those external sites. We encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will:
Post the updated policy on this page with a new "Last Updated" date
Notify you via email if there are significant changes affecting your rights
Continue to protect your data according to this policy until you accept any changes
Contact Us
If you have questions about this Privacy Policy or your personal data:
Contact Form: Available on our website at talesofwanderlust.co.uk/contact
This Privacy Policy is designed to be transparent and easy to understand. If you have any questions about how we handle your personal information, please don't hesitate to contact us. We are committed to protecting your privacy and ensuring compliance with UK data protection laws.